Marc Jacobs talks to French Vogue about creativity and commerciality

Marc Jacobs discusses about his tenure at Vuitton and addresses the rumors about Dior  in French Vogue. But the most interesting part to me is how he deals with stress and creativity.

It’s a given that artists are one of a kind and therefore more sensible to pressure and afraid of the wild world outa there. I honestly think it’s bullshit as everyone of us is exposed to pressure at some points in life, and it’s all the more true in our competitive world. I can talk for white collars, because it’s the population I’m part of, but I think it’s applicable to any of the millions of slaves who got to work every day, cope with commuting, do their best at the office, and still feel irresponsible toward kids, parents, friends as they do not pay bigger attention to them.

All of us live under pressure, I mean those who’re hungry for more. But most of us cope with it because we cannot afford to just give up. And drink, do drugs or commit suicide. I’m glad to hear from an artist like Marc Jacobs that it’s his duty to cope with creativity and commerciality and to balance perfection of one collection and timely delivery for the season, and confess that he seeks help when he needs some. I’m pretty glad to read in Vogue that an artist can be grounded in reality. I’ll keep this February issue in my archives for sure.

 

Does Carine Roitfeld leave Vogue the right time?

I guess it caught me by surprise, like Eva and Tony or Scarlett Johansson and Ryan Reynolds did. Carine Roitfeld and Vogue break it up.
It drops just right. Roitfeld holds a 10-year credit developing Vogue Paris to the point it is today. Her once subversive, the other times softer editorials make her editorial style unique. Last and least the December issue starring Tom Ford allows Roitfeld to shut off the door and leave head up like the star she is.

Bristish Vogue promotes Range Rover Evoque

I opened my €8.50-worth-in-Paris British Vogue yesterday to see this promotion … in the feature.

British Vogue promotes Range Rover

When I was younger, it was my dad saying to mom “Why do you want once more earrings? Don’t you get one in each of your ears and several others in boxes? and bracelets, and necklaces. When will you wear those”. Mom’s reply was “You know I like to change honey. I like having a different stuff on everyday”. At which Dad would say “Why? Why do you need to change. You’re the most stunning woman ever with nothing on. You don’t need artifacts to sparkle”. The other way dialogue would have been “Why do you want a new car?” “You bought one 4 years ago. It’s still wheeling right? You don’t need a new one. Buy me a new dress instead. I don’t know how to dress up for your sister’s wedding. My closet is empty .. of newer stuffs”

Needless to tell you that my brother and I grew up with both attraction to cars and passion for fashion.

British Vogue promotes Range Rover

When I started this blog one year ago, I decided to focus on one topic: fashion, dresses, accessories and what’s commonly called girl’s stuffs … Most of the times though. And I stopped myself from talking about cars (I wanted a Smart – you  know, the small yoghurt pot of Mercedes Benz. So useful in Paris to park. AND most of the times you don’t get fines if you don’t pay the parking. I guess cops consider that you fill only one half of parking place)(I thought about a Mini Cooper. It’s really cute isn’t it? But the thing is everyone gets a Mini. The point is you pay a car with one of your eyes (about €30 000, with the options I’d want), and as the car is so popular that everyone around has a copy. It sucks! isn’t it?)(ok, let’s be reasonnable. A good money for value, with a fair oil consumption for what you’re doing with. A Toyota Prius. It’s ugly! It is! You agree? but you travel 1500 miles at least. And it’s Toyota. It’s robust).

Because it’s off topic … I guess I was wrong. Vogue just stated it.

British Vogue promotes Range Rover

Let’s come to this particular advertising promotion (someone know the difference?). You know what? I like it. It’s not like the usual car ad a bombshell is laid on it so that you wonder whether the ad is for the car or her bra. Here the car is beautifully put into light, with the mastery Vogue knows how to do. I’d almost get drawn to visit the car dealer … Noooooo. I won’t buy a car in Paris. Too much traffic, a well done mapping of metro, bus, tramway and taxi (hmm for this last one. But that’s another post). Too expensive to buy, too expensive pamper, too high car taxes, not enough car parking places.

British Vogue promotes Range Rover

Let’s stop kidding and get serious ladies. This promotion is beyond promotion. It shows so much about how the world has changed in the past 10 years :

I already talked about it before: I like that fashion is not only clothes. From my point of view, fashion is having good taste and promoting it. Hence, it’s a smart move that luxury goods entice luxury magazines, be it a fashion magazine. It’s also proof that fashion & fashion magazines are all the more taken as serious players in the industry. It’s not anymore considered a closed world of some brainless woohoo girls. Eventually, it displays that marketing target is shifting. A car is not anymore a male matter.

British Vogue promotes Range Rover

Question: Does the fact that Evoque (it’s this Range rover’s surname) is advertised promoted in Vogue draw you to the car dealer more than an ad in another “regular” magazine?

British Vogue promotes Range Rover

Vogue promotes Range Rover

Scarlett Johansson is the face of Moet & Chandon champagne

Check out this ad for Moet & Chandon, one of the Champagnes of LVMH group (M standing for Moët).

Hey, mind that! Moët picked an actress/ model to advertise an alcohol in British Vogue, a fashion magazine. It seems that goods consumption become more and more a whole big market, which frontiers get thinner as time goes. It’s not really a surprise that Moët steps up that way. LVMH is among other a fashion luxury group and Vogue may almost be considered an obvious advertiser holder pick. Furthermore champagne share that with other Vogue advertisings that it’s the luxury good. Though I find that interesting to point out that things are melting and goods are crossing each other. Hey, maybe we’re going to see Total, the oil company, in American Vogue soon. After all, L’Oréal owns some Total’s shares. Would you feel it appropriate guys?

How does a parisian girl look?
September 6th, 2010

How does a parisian girl look?

Check out this video of Constance Jablonski for the September 2010 issue of Vogue Paris.

Making of of Constance Jablonski photoshoot by Inez Van Lamsweerde and Vinoodh Matadin for The Sep 2010 issue of Vogue Paris

She’s beauty all the way down to her nails’ tip. She takes care of the smallest detail ti make herself flawless. Obviously she likes dark tone. She’s sophisticated to the tip of her nails. She puts make up from the morning. She takes care of herself. Carine Roitfeld

Gisele Bündchen covers Vogue April 2010 issue

The April 2010 Vogue US is the opportunity to look back at the numerous covers of Vogues Gisele has made over the years.

Gisel Bündchen Vogue April 2010

The making-of of Jessica Biel’s cover of Vogue US

Jessica Biel is February 2010 cover of Vogue US. Check out the making of. She looks like such a sweetheart.