I am a long haired brunette, born frizzy (ok not born, but frizzy for so long that it’s like I was born so). And like every chick out there, I longfor what mother nature hasn’t given me. I want straight hair.

Last year, I gave a try to the keratin treatment. I love it. I do like that it’s not really a permanent transformation of the hair shaft. Indeed, the treatment is activated with the heat of the blow dryer. Thus, if I choose so, I have my hair back to frizzy (a bit less than it used to be) just washing it out. And above all, I do not experience this frizzy root and. straight lengths most of straightening treaments like the japanese one entail.

Check out ghd IV hairstyler TV ad.