Last week end, I was in the bus #95 coming down to home when I pass a poster for Passionnata with Bar Rafaeli. I didn’t even remember that she had been endorsing the lingerie label last november 09.

The new campaign is so much sexier than the previous one, which was more pastel with soft pink, yellow, blue. Those bold black, red, blue colors add some drama. She was princess in the countryside. She’s goddess leading us to hell. Or heaven … you feel it as you want. I’m a woman. I’m not into girls. But I get trapped.

the photographer is Greg Kadel. And the campaign is gorgeous.

…

She’s gorgeous

This pic above is my favorite. She’s so sexy.

Actually, I am not a big fan of Bar Rafaeli. She’s beautiful. No question. It’s just that I’m more into skinny models like Miranda Kerr or Alessandra Ambrosio. No I’m not weird. I’m just being honest.

But I admire the way Bar Rafaeli drives her career. She’s like a free electron among her fellow models. She’s not a Victoria’s Secret model. She’s not the kind of body each of the others is. She’s a workaholic. She follows her own path as she wants to do it. (This cat is weird! Isn’t it? OMG they photoshoped the cat … Or else, it’s fake)

I love the campaign. I didn’t expect her in that sexy role. For me Bar Rafaeli is more kinda Sport Illustrated model. kinda girl next door. I’m quite amazed to see how she embodies that beginning of 20th century pin-up. I’m not a big fan of Passionata. Honestly, I find the fabric and structure cheap. Last time I tried Passionata on, I was in high school. It was long long long long ago. Something like 4 years. Or maybe it was 14 years … !? Anyway. I’ll definitely give it a try once more. Efficient campaign.

They photoshoped the cat !?

Hey, Wait! You might also like

• You can’t make it twice!
• Dolce & Gabbana campaign
• Maje’s ad campaign

Author: Gaelle