I’m not being very original saying that, since it’s from Karl. And everything that Karl does, everyone into fashion likes it. But I really like this campaign.

I’m bold about it because I’m not usually a big fan of Fendi. I guess Fendi is more for women above my age. I remember the first time I heard about Fendi.
I was then a student in Paris. my mom faxed me (yes faxed) an ad for Fendi. She told me “I love those pumps. It’s the kinda shoes I used to wear when I was your age. I’d like to make you a gift. I love Fendi. Go buy them. I’ll pay you back”. (My mom lives in the Caribbean). I didn’t know about this brand, but it looked like a luxury brand for sure. I couldn’t make my mind of paying $500 for a pair of shoes. Today it’s not a a big deal anymore. Unfortunately for my bank account. I went to Fendi at Avenue Matignon, but they didn’t get the reference. I never got them. I never find something else out that’d please me enough to pour the big money on it.

I guess I like the campaign more for the mediteranean background and reddish colors than for the bag or the outfits. Though I need to go back to Avenue Montaigne to give it a try.

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• Chanel SS2012 campaign
• Maje’s ad campaign
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Author: Gaelle