I first heard about Christian Louboutin shoes 4 years ago by one my male acquaintances. He used to be a pharmacist (!) into fashion. We were talking about rising brands while sipping a (bad) coffee at the office. I was saying that fashion was streamlined in Paris, and that when I was searching for an everyday special outfit, I prefered going to London around Angel or Seven Sisters. Maybe, British found those neighborhood’s frocks streamlined, but for me it was fresh air. He introduced me to Louboutin. The first time I tried one pair on was in the US. Actually, I really feel that Louboutin ” is renowned in the US rather than in France. I never saw Louboutin shoes in Galeries Lafayette or Au Printemps in Paris while it’s widely distributed at Saks or Bergdorf Goodman, Neiman Marcus and likes. I get any doubt that it should be his choice to not be in Paris grands magasins right now. But I don’t know why he wasn’t before being a recognizable brand. It’s been sometime that Louboutin is pampering his image and building a complete brand personality venturing wider around shoes. He pictures a complete sophisticated, luxurious lifestyle with his shoes being the central piece of happiness. His creations make me guess that he likes all sort of creation, from stories to filming to photography.

In 2007, he partnered with David Lynch to release incredible images in an exhibition called Fetish

In Feb 09, he ‘shoed‘ in pink the 50 models who hit the runway for the 50-year birthday show of Barbie in NYC.

He keeps working with Mattel. WWD reported in Oct09 that Louboutin is gonna godfather Barbie for one year long. He won’t be only designing shoes or rethinking the whole outfit of the model doll. He’ll be directing her in different lifestyle situations as well. Check the pics below. Louboutin will start with designing from head to toe 3 dolls, due to release by november. When in november? It’s a secret. The event is so huge that Mattel has created a VIP Pre-Sale list to …. reserve the doll …? Nope. To get an e-mail when the first Barbie by Christian Louboutin goes on sale. No need to rush in. The Pre-Sale list is closed. I missed it myself. The dolls will sold exclusively on barbiecollector and¬†net-a-porter.

In Sep 09, Louboutin celebrated the opening of his first Beverly Hills store with this short Hitchcock-like thriller that he wrote, directed and called Psycho-logic. Model Elisa Sednaoui channels Janet Leigh to end up … watch the movie.

Pyscho-logic by Christian Louboutin

He associated with Ladurée delicious to introduce fig and date macarons, a flavor he likes himself.

The latest headline is about his own champagne, which he launches¬†with Piper Heidsieck.. Le Rituel box set is a limited edition that celebrates an old ritual: drinking champagne in a lady’s shoe (yerk). A crystal stiletto that Christian Louboutin has designed with his signature red sole and a crystal heel, is included in the box. By the way, how do you use properly this stiletto? Check out the direction of use.

And last, but not least, since Oct 1st, 2009, one can read The Louboutin Times online.

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Author: Gaelle