This Cartier’s ad caught my eyes in that it’s not spectacular an ad. For a synonymous of luxury, I’d expect more sparkling jewels than mere engagement and wedding bands and their boxes. I mean it’s as if H&M would display a pouch rather than Daria in a sexy swimwear or Apple advertising the box of the iPad rather than the device itself.

Though, Cartier is such a house’s label, that I can picture wonders in those boxes.

No need to show bling bling off. Simple and classy. How powerful is that?

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Author: Gaelle